Obviously I’m in the car business, and so obviously I talk to a lot of my friends and family about cars. Were you shopping for something? What were you currently looking at? Have you considered a Sentra? A Nissan Titan? The new Nissan Juke?
One thing I notice a lot of is that people don’t really buy cars the way they used to anymore. It’s not about the salesperson at all, it’s about the timing, the price, the deal, the specifics, the availability… it’s about the product, for many of my friends and family, and it’s about how they went about manoeuvering through the purchase of a new car, and what sort of deal they got.
Sometimes they take advantage of a certain promotion, sometimes I hear that they got a great deal on their trade-in… but the one I hear the most, is that they knew a guy at dealership X, and he was able to find this great deal for reasons Y and Z.
And it makes sense, when you think about it. We have cars coming in off the lot left and right, some going out the same day, all manner of inventory is always being moved around… sometimes, cars do slip through the cracks, inventory ends up sitting for longer than it should, or being returned because we ordered the wrong colour, or refused because it didn’t have a cargo net, or any number of quirky reasons – these things happen all the time, to every business.
In a car dealership though, where margins are very slim, and inventory NEEDS to move, any car with a story ends up getting labelled as a ‘problem car’, because in a process oriented business like the car business, anything that doesn’t fit the convention is cause for concern.
Of course, that’s where the insider deal comes in, where your friend knows a guy who works for Kia, and his guy knows about a few ‘problem’ cars that are going for thousands of dollars less than brand new ones. Nothing wrong with them whatsoever, but misplaced inventory needs to sell, and they came back to the dealership due to clerical error, bank error, human error – for some reason or another, a deal falls through, and we have more cars on hand than we thought we would.
And typically, for the savvy consumer, these are the cars to target. They’re sometimes brand new, undriven, no kms on the odometer, sometimes with upgraded trim levels, sometimes demo vehicles or fleet vehicles, sometimes with upgraded, customized accessories. They are sometimes the EXACT same car that you get handed to you when you buy a new vehicle in the normal fashion. But to the dealership, they aren’t the same. They’re overstock. They’re numbers on an inventory list with too many days on the lot. And for that reason, they need to move.
This is why we’re launching the Insider Special line of promotions. At 417 Nissan in Ottawa, ON, we’re taking THESE strides to be YOUR best Nissan dealership in Ottawa. You don’t need to know someone at 417 Nissan to get the best deal you can and the lowest price around on a new Nissan vehicle. We’ll tell you all about them – just keep an eye on this blog.
This is a changing business in a changing world, and it’s a buyer’s market for cars. We know that, and we’d love to earn your business on a beautiful new 2012 Nissan Sentra 2.0 S today! Click through here to the full ad details, call us today at (613) 749-9417, contact us through our form, or comment here on 417 Nissan LIVE – just let us know that you’re looking for the insider special on a 2012 Sentra, and we’ll take it from there!
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